Product testing

Rozeva LTD and its brand BLUNT BEUTY is a business that is strongly against animal testing and has been cruelty free since our conception.

All our products are safe and have been developed, manufactured and packaged in compliance with the laws, regulations and guidelines that are applicable in each country in which they are sold.

Our carefully selected suppliers and human safety experts review our ingredients, as well as the finished products, by applying the best science, based on the use of recognised alternatives to animal testing, existing safety data and, increasingly, the sharing of such data with other parties and industries.

We have always believed it to be abhorrent to continue using animals to test the safety of cosmetic products, especially since there are other methods of evaluating product and ingredient safety.

No animal testing is conducted or commissioned for our finished cosmetic or household products or ingredients in any phase of product development by or for ourselves. Our products do not contain any animal derived ingredients and can be enjoyed by all.

It has been understood that the results of product tests on animal skin do not necessarily give an accurate indication of a possible outcome on human skin. There is no justifiable reason to continue animal testing in the name of beauty.

Our products do not contain:
Sodium Lauryl Sulfate (SLS), Silicones Synthetic, Micro Beads or Gluten.
All of our formulas and products are analysed and tested by an independent cosmetic chemist and comply with EU regulations, so that we know they are more than safe for you to use each and every day.

If you have any questions about any of the ingredients we use please contact us on

For more information we recommend this highly informative, official site which fully explains the current status on animal testing in the UK.

As it states, “Animal testing has not taken place on cosmetic products since 1997 and their ingredients since 1998. This was down to a voluntary industry initiative which led to all licences for such testing being withdrawn. In the European Union (EU), a complete ban on the testing of cosmetic products on animals was introduced by the European cosmetic legislation in September 2004, reinforcing the voluntary action by the European industry to seek alternatives.’’